2026.2.6
Hailuo AI x fal in Istanbul: A New Era for Creativity

On January 28, Hailuo AI (MiniMax), in partnership with fal, hosted an exclusive GenAI event at QNBeyond in Istanbul, Turkey. Over 500 people applied, and we welcomed an exclusive group of 90+ guests —directors, screenwriters, influencers, and creative technologists—for a hands-on exploration of how generative AI is transforming digital storytelling.

A Vision for Creative Freedom
- Oğuzhan Koçaklı, Hailuo Global Ambassador, opened with a keynote on MiniMax's mission—painting a future where AI removes creative barriers, letting imagination and execution work hand in hand.
- Umut Günbak from fal followed with an introduction to the fal ecosystem and how it empowers creators to build and scale media applications.

From Workflow to Commercial Production
The event also featured practical sessions from industry professionals.
- Content creator Ozan Sihay demonstrated real-world workflows, introducing Hailuo's capabilities and showing how creators can elevate production quality.
- Öner S. Biberkökü showcased Turkey's leading GenAI music videos and ad campaigns, breaking down how branded content moves from concept to final delivery.

Technical Deep-Dives: Prompting, Data, and Art
Hands-on technical sessions explored the art and science behind generative creation.
- Fatih Kadir Akın (FKA), a GitHub Star, demonstrated prompt optimization techniques.
- Mert Çobanov from Refik Anadol Studio shared how the studio transforms massive datasets into living, immersive art forms.

Scaling Storytelling for Millions
- Ferdi Çağlıyan and Serkan Arca from Adisebaba Team revealed how Hailuo AI powers their animation pipeline—producing fairy tales and content reaching millions of viewers at scale.
- İker from fal closed the technical sessions by introducing new features and advanced workflows for developers and artists of fal.
We're glad to have taken this first step in Turkey, and excited to see the stories, collaborations, and creative breakthroughs that will emerge from Turkey's thriving creator community—and look forward to shaping the future of digital storytelling together!