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Develop On MiniMaxMiniMax Hailuo 2.3: A New Level of Complex Video Performance & Media Agent
Today, we are excited to introduce the MiniMax video model, Hailuo 2.3. Building upon the Hailuo 02 model, it further enhances dynamic expression, resulting in more realistic and stable visuals. The Hailuo 2.3 model achieves significant improvements in the portrayal of physical actions, stylization, and character micro-expressions, while further optimizing its response to motion commands.
First, thanks to the model's enhanced understanding of physics and command following, Hailuo 2.3 can render more complex character body movements with greater fluidity, naturalness, precision, and control. Even with dynamic camera movements, it achieves near-photorealistic visual effects in lighting direction, shadow transitions, and color tones.
In terms of stylization, Hailuo 2.3 offers better support for anime, illustration, as well as special art styles like ink wash painting and game CG. Users who love anime creation adored the "Live" model in Hailuo 01, and now Hailuo 2.3 unlocks an even wider range of art styles, delivering more stable and vivid outputs from the general model.
In Hailuo 2.3, live-action facial performances and micro-expression changes are also more natural. We use subtle expression changes to craft the most captivating character performances.
In addition to improvements in human expressions and actions, Hailuo 2.3 also shows an enhanced response to motion commands for objects. With the "Double 11" shopping festival underway, some creators in our beta test produced e-commerce ads and saw a significant increase in their success rate for generating high-quality content.
Hailuo 2.3 once again sets a new global record for video model cost-effectiveness. It boosts performance while maintaining the same pricing as Hailuo 02, offering "more for the same price" to both business and consumer users and providing the best value in the industry for creators worldwide. Furthermore, we are offering the Hailuo 2.3 Fast model, which generates videos faster at a lower price, reducing costs for batch creation by up to 50%.
We have fully rolled out these model updates across the Hailuo AI website, mobile app, and Open Platform API. We are also offering daily free trial credits during the launch period for you to experience. As we continue to iterate on the model's overall capabilities, we will also focus on deep optimization for different AI video application scenarios to solve the real-world problems our users face.
This summer, we released the Hailuo Video Agent to a positive reception. Through the usage and feedback from Hailuo creators, we've realized that multi-modal fusion creation is undoubtedly the future. Today, the Hailuo Video Agent officially evolves into the Media Agent, supporting comprehensive multi-modal creation, and it has been launched simultaneously worldwide.
Simply input the content you want, and the Media Agent automatically matches the right multi-modal models. With no manual editing required, the "one-click video generation" feature handles everything for you. Professional creators can also use the Media Agent for step-by-step creation, freely uploading images, videos, or audio to customize the final product according to their needs.
For example, we tried designing a 30-second ad for the "Casa Nacho" brand of tortilla chips. We simply input the desired scene, color tone, camera style, and music, and here's the result from the one-click generation feature.
In future updates to the Media Agent, we will be able to adjust the details of any part of the creation pipeline with the Agent on a canvas, truly achieving "creation through conversation" while preserving every idea. We believe that interacting and co-creating with AI using natural language is what the next-generation creative platform should be.
We are entering an era of rapid change, one where AI video is transforming how many people work and create. We hope that Hailuo can be an all-powerful creative assistant and a pioneer of innovation and change, allowing inspiration to take shape—and then transcend all forms.
Experience Hailuo AI at:
https://hailuoai.video/
Experience Media Agent at:
https://hailuoai.video/agent
